September 18,
2006
AHIMA
Membership Proposal Generates Controversy
By Elizabeth S. Roop
For The Record
Vol. 18 No. 19 P. 26
Next month’s annual AHIMA conference could
mark the beginnings of a new era in the organization’s history.
Opponents are just fine with the status quo.
In October, the AHIMA House of Delegates will vote on
a controversial proposal that would amend the organization’s bylaws
to eliminate associate membership status and bestow upon noncredentialed
members the right to vote and hold office.
AHIMA leadership and proposal backers contend that if
the organization does not move to redefine HIM and expand eligibility
for active membership to include noncredentialed professionals, the
influence it currently wields will erode as professionals coming into
the profession from nontraditional HIM backgrounds and roles bypass
the AHIMA for other organizations that do provide them with the rights
of full membership or start new groups.
“We’re starting to see a lot of people who
are getting very interested in what I would call health information
management-related jobs. The jobs are broader; they’re not the
traditional HIM department management,” says AHIMA President Jill
Callahan Dennis. “The problem is we can’t fill all those
positions with credentialed folks, so we’re starting to see lateral
entrance into the field. The question is, do we want them to be part
of the association with the opportunity to influence the application
of HIM practice standards, etc, or do we want them not to be part of
our field?
“The board of directors and others who support
this change believe there are real advantages to a broad definition
of the HIM field at this time of great change and new opportunity. We’d
rather have them be part of us and claim that space for HIM professionals,”
she adds. “It exposes second career professionals to HIM, it opens
doors down the road for graduates of our programs, and it expands the
definition of HIM rather than trying to draw an artificial line around
what an HIM professional can do.”
Opponents, however, contend that should the proposal
pass, it will do exactly the opposite of what the leadership intends—rather
than increase AHIMA’s size and influence, it will devalue the
association and its credentials.
“Having an AHIMA-granted credential is what makes
you active. That’s what we’re trying to preserve here,”
says Darice Grzybowski, MA, RHIA, FAHIMA, president of HIMentors, LLC,
former Illinois Component State Association (CSA) president, fellow,
and Triumph Award winner. “When you disassociate the two, you
devalue the formal educational process that supports those credentials
because now you’re giving someone equal vote who doesn’t
have them; it devalues and dilutes the pool of who you say are active
members.”
The Right Time?
The issue of an inclusive membership was first raised—and defeated—a
decade ago. But healthcare and the HIM profession have undergone significant
changes since then, changes that make an inclusive membership not only
appropriate but necessary, according to Dennis.
Today, there is a much greater emphasis on electronic
health records and electronic information exchange. Also, the types
of work within HIM have expanded to the point where the AHIMA’s
member database contains more than 120 job titles and more than 40 different
types of employers. In fact, fewer than one half of the HIM jobs within
the AHIMA’s databases are in acute care compared with 90% 10 years
ago.
“Increased demand for that skill set is the key
difference between 10 years ago and now,” says Dennis. “It’s
also why there is a timing imperative in making this decision. This
is an opportunity to consolidate and expand our reach. Five years from
now, that horse will have left the barn.”
The decision involves amending the bylaws to create
an inclusive membership. Specifically, the House of Delegates is being
asked to vote on the following changes (while the information was current
at press time, changes are likely before the October vote):
• Alter the membership composition from four categories
to three: active, student, and honorary.
• Open active membership to “individuals
interested in the AHIMA purpose and willing to abide by the Code of
Ethics.”
• Change the composition of the board of directors
to require that a majority of board members be AHIMA-approved credential
holders.
The rationale behind the changes are that they streamline
AHIMA membership—which is currently at approximately 50,000, 10%
of which fall within the associate class—and address key issues
facing the profession, such as increased demand in part due to the change
from HIM to eHIM, a shortage of credentialed professionals, and the
aging workforce.
According to the AHIMA, the ability to influence direction
and standards is key to the future of the association and profession;
therefore, AHIMA membership must encompass all who engage in HIM by
establishing an open membership, which will foster inclusiveness, flexibility,
and potential growth in membership.
“Health information has changed dramatically from
what most of us grew up with,” says AHIMA President-elect Bryon
Pickard. “HIM has moved to the forefront and there are a whole
heck of a lot of other people out there who are doing health information.
We’re kidding ourselves if we think we’re the only one doing
health information management.… That’s why the timing of
this is so important. If we don’t bring these folks into the AHIMA
fold, they could very well join other associations where they can be
active, voting members, and that puts us at risk.”
Debating the Issue
Not so fast, say detractors; the impact of integrating membership classes
will actually be the opposite of what organization leaders claim and
will dilute the organization’s influence and devalue the credentials
that set it apart from other industry associations.
“I’m concerned that the credential will
get watered down,” says Stanley P. Greenberg, BA, RHIT, president
of Greenberg & Associates, Inc., former Ohio CSA president-elect,
and Illinois CSA board member. “The board of directors at AHIMA
establishes the curriculum used by HIM programs throughout the country.
Furthermore, through the Council on Accreditation of the AHIMA, graduates
of accredited programs are eligible to take the national examinations
for certification as RHIA or RHIT. So one of the major concerns I have
is that if you don’t have HIM-educated and -credentialed people
sitting on the board, or you bring in individuals who don’t have
that background in HIM and recognize the coursework you need to have,
it’s going to be slanted. In other words, in the clinical sense,
these changes will place a greater emphasis on IT instead of information
management.”
Greenberg, along with Grzybowski and six other AHIMA
members—most former office holders—issued a counterpoint
to the AHIMA-issued frequently asked questions on the membership bylaw
proposals, and have undertaken a grassroots campaign to educate fellow
members about the proposed changes and their concerns about the future
of the AHIMA under an open membership.
For example, they point out that an AHIMA survey found
that employers value credentials more than 80% of the time and question
whether that will still be true if active membership no longer requires
a credential.
“The whole thing is about balance; you’ve
worked for something and you’ve achieved something so you get
rewarded for it,” says Grzybowski. “Filling the workforce
with people who aren’t credentialed, how does that meet the needs?
Aren’t employers looking for people with that education and those
credentials?”
The AHIMA’s leadership discounts the idea that
credentials will be devalued simply because it is no longer a requirement
for active membership. “The value of the credential comes from
the employer’s view of it, from the market demand for it when
making hiring decisions,” says Dennis. “If anything, drawing
new people into the association will feed the growth of people who seek
those credentials.”
A second key concern voiced by detractors is that eliminating
the credential requirement for members who will then be able to shape
policy will result in a loss of influence by the association because
the AHIMA will be ceding some control over its standards—something
other professional associations have refused to do, yet have maintained
both their size and power.
For example, the American Bar Association is unyielding
in its degree and/or credential requirements for the legal nurse consultant
certification program, to the point where Greenberg says he was denied
entry into an introductory course for legal nurse consultants because
he was not a registered nurse (RN)—although his background appeared
to qualify him for entry. Greenberg was eventually allowed to take the
class, but it was made clear that he could not become involved as a
student in the certificate program without being an RN.
“Why is my national organization pushing to water
down our credential requirements when I can’t take a class because
the American Bar Association restricts me from even getting into the
profession?” he asks. “AHIMA has always been in the forefront
of trying to make a political statement in regards to making changes
in our environment, yet there are other national organizations that
have just refused to bend their position” and have remained powerful
players in setting the standards for their respective industries.
Influence comes not from the credential itself, but
from the work the AHIMA has done to develop standards, the caliber of
people within the organization, and the focus the organization has placed
on outreach and building bridges, says AHIMA leadership.
“The extent that we close ranks and don’t
allow those kinds of interactions to occur, we’ll have less influence
in the field,” says Dennis. “One of the important things
any association does for its members is advocate for member interests
in Washington and represent HIM practice in a number of standards and
collaborative venues. You can do that better if you are more dominant
and a stronger force in the industry. This is not numbers for the sake
of numbers. It is broadening the reach and the influence of the profession
by maintaining our position as the No. 1 HIM association in the United
States. That’s an important benefit.”
Adds Pickard: “It’s going to make AHIMA
stronger and I really do believe there is strength in numbers. It adds
to our influence, it makes us stronger, and that comes back as a benefit
to all members.”
A Lack of Communication?
Another concern raised by opponents of the proposal is the way in which
it has been presented to the membership and delegates. Since it was
first raised in 2005 as a strategy for member input at a Team Talk session,
it has been the focus of discussion at additional Team Talk sessions,
in communities of practice sessions, and through articles and columns
in the association’s publications.
But that’s not enough, say some, who take particular
issue with an earlier aborted attempt to pass the amendment via an electronic
vote.
“That didn’t allow for the dialogue to take
place that needed to take place,” says Greenberg. “A lot
of people are still not informed on this issue and their state delegates
have not done a good enough job of educating their membership. So we
feel that there are still a lot of members out there who don’t
understand the ramifications of this, either pro or con, because they’re
still in the dark.”
Adds Grzybowski: “It’s worrisome. [Education]
has been a grassroots effort for sure.… It’s been a very
condensed public debate time on this, which is not right.”
The leadership counters that there has been ample debate
over the issue and that changes have already been made to the proposal
to account for feedback delegates have received from their membership,
including changing the proposal from any interested individual to interested
individuals who are willing to abide by the Code of Ethics, as well
as the credential requirement for the board.
“This is something members should stay tuned to
because between now and October, there will be some additional changes,”
says Dennis.
Despite those concessions, Grzybowski, Greenberg, and
others who oppose the change say not enough attention has been paid
to possible alternatives that have been presented. Among those are the
following:
• allowing interested members to sit for the RHIT
or RHIA certification exam after one year of associate membership, allowing
them to move into active status if they pass;
• continuing business partnerships and joint activities
such as cohosting educational activities, teaming up to lead initiatives
such as the Certification Commission for Healthcare Information Technology
with the National Alliance for Health Information Technology and HIMSS,
and welcoming other professionals as associate members as well as AHIMA
members participating in other associations’ activities;
• dedicating research dollars to encourage recruitment
for schools and exploring why individuals with other types of credentials
have not been pursuing additional education with the desire to pass
the national exams and obtain certification;
• pursuing “national” licensure to
become a “health information practitioner,” defined as having
graduated from an accredited HIM educational program and receiving a
certification by passing a national examination, thus strengthening
the credential and separating the membership issue from the credential;
and
• continuing to look at ways associate members
can obtain other possible certification and education so they can work
their way toward and be encouraged to receive an HIM credential and
become an active member.
“AHIMA executives and the board are not responding
to any of these alternatives and that’s what is frustrating,”
says Grzybowski. “Our whole point is that there are other ways
to accommodate these things. You can partner with an association or
even become one association; you can have different sections and societies
in which you have voting and office privileges for those particular
areas of interest but not in other areas where perhaps you’re
not as expert. That’s one way to do it; there are others as well.”
Adds Greenberg: “Don’t get me wrong; I don’t
want to keep people from participating. I think there is definitely
an opportunity to participate. I just don’t think they need to
be on our board of directors and influence our educational requirements.
I don’t have any problem with anyone who wants to participate
as an associate member. Let them get a credential. Open the door to
let people sit for the examination because if they’ve got the
educational knowledge and experience, they’re going to pass. That’s
what it boils down to.”
An October Decision
The debate over the proposal is likely to rage on until the October
vote, and that’s something both sides welcome—although with
an eye on very different outcomes.
“Instead of pushing this down the throats of the
delegates at the meetings, they should withdraw the motion and hold
an open forum at the conference, line up a number of us on one side
and a number of us on the other, and actually have a debate,”
says Grzybowski. “Let the people decide for themselves.
“Some thoughtful consideration, evaluation of
the alternatives and empirical data, that’s all people are asking
for,” she adds. “We’re an association that values
that.”
The membership absolutely should continue to weigh in
through discussions with their delegates, who are ultimately responsible
for taking into account the direction set by the members they represent,
says Dennis, adding that if delegates have not been reaching out to
their membership, then members need to get proactive about communications.
The decision, she says, “is not one you make lightly.
There has been a lot of thought, a lot of debate, and a lot of talking
with individual members about it. And we know that not everyone will
agree with the strategy, but what we have to do in the House is look
at what is best in the long term for the association and try to plow
forward in that direction. The risk of doing nothing—and doing
nothing is also making a decision—is to turn your back on an opportunity
that would be a great one for expanding the HIM profession in the near
future.”
— Elizabeth S. Roop is a Tampa, Fla.-based
freelance writer specializing in healthcare and HIT.

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