November
13, 2006
Healthcare
Jumps on the Self-Service Bandwagon
By Elizabeth S. Roop
For The Record
Vol. 18 No. 23 P. 20
Banks do it. Airlines do it. Why not healthcare?
Medical kiosks have the potential to make collecting patient data a
whole lot easier.
When a pre-op patient arrives at H. Lee Moffitt Cancer
Center & Research Institute, the registration process begins in
a somewhat traditional way—with a clipboard that contains all
the documents the patient needs to complete to get checked in for surgery.
The process is anything but traditional, however, because
the clipboard is actually eClipboard, a wireless device that is part
of Galvanon, Inc.’s MediKiosk system that electronically captures
all the registration information.
“In addition to basic demographic and insurance
information, the kiosks also capture extensive patient history information.
On paper, these forms fill 26 pages, but the process is greatly streamlined
when completed electronically,” says Edward Martinez, vice president
and chief information officer at Moffitt. “We also use the kiosks
to capture electronic signatures on various consent and HIPAA forms,
and the application suppresses any forms that have already been completed
so that patients do not have to fill out the same forms multiple times.
Finally, we are using the kiosks for a variety of patient surveys. Some
questionnaires focus on research issues while others focus on patient
satisfaction or clinical data.”
Streamlining Through Self-Service
The 162-bed Tampa, Fla.-based facility is one of just 39 National Cancer
Institute-designated Comprehensive Cancer Centers in the country. In
addition to the main hospital, Moffitt also includes a 26-bed blood
and marrow transplant unit and 12 operating rooms. In 2005, the hospital
admitted more than 6,200 patients and recorded more than 212,500 outpatient
visits.
To help manage growth and support its internal clinical
research initiative called Total Cancer Care (TCC), the decision was
made to deploy self-service technology throughout the facility to streamline
and standardize patient data collection and increase the overall efficiency
of the check-in process.
Earlier this year, Moffitt went live with a combination
of medical kiosk technologies from Galvanon, including the wireless
devices as well as desktop and freestanding kiosks. In all, 20 eClipboards
are in place in pre-op, head/neck, and Moffitt South where they are
used for new patient registrations. The technology is also being deployed
throughout Moffitt’s affiliate network, which is comprised of
15 hospitals and 300 community oncologists throughout Florida. Currently,
17 eClipboards are live at four of those organizations.
According to Martinez, Moffitt’s goals for implementing
medical kiosk technology were twofold. First was to support TCC, which
provides patients with access to the latest discoveries in lifesaving
research studies and is designed to provide personalized medical treatments
to patients suffering from diseases such as cancer.
“Specifically, we wanted to use the kiosks to
standardize the collection of patient data at check-in,” he says.
“By capturing this information as discrete data elements, we are
able to improve the quality of data available for scientific research
and analysis. In fact, Moffitt can now capture up to 800 different discrete
data elements per patient, significantly increasing the amount of data
available for future research.
“Secondly, we wanted to increase the overall efficiency
of the patient registration process,” Martinez adds. “With
patient volume growing in our clinics, we wanted an effective way to
reduce the amount of redundant paperwork gathered at check-in while
ensuring we had the most up-to-date information available.”
Less than one year after implementing the kiosk technology,
Moffitt has realized significant return on investment (ROI) with self-service,
beginning with increased patient satisfaction. Not only do patients
appreciate the convenience of the kiosks, but because the data intake
process is tailored to each patient’s stage within the treatment
cycle, they need to provide information only once, according to Martinez.
On the administrative side, using the self-service kiosks
reduces the number of forms patients must complete at each visit, which
in turn reduces congestion at the front desk and shortens wait times.
It also has reduced printing and storage costs, improved patient flow,
increased the accuracy of the information gathered at check-in, and
reduced duplicate data entry for the staff.
“We’ve also seen a boost in staff productivity,”
says Martinez. “For example, staff no longer has to scan patient
forms into the EMR [electronic medical record] system. In one month
alone, more than 1,000 forms were interfaced directly to the EMR system,
and we anticipate this will reduce the amount of time staff spend managing
paper forms by 50%.”
But the benefits realized from implementing kiosk technology
go beyond administrative. Says Martinez: “Collecting patient information
as discrete data elements speeds the process for bringing experimental
therapeutics to market and expands our ability to expedite research
that delivers new clinical trials and technologies to cancer patients
in the state of Florida.”
Fast-Track Technology
Self-service kiosk technology has been around for decades, but it first
hit the healthcare scene in a significant way just three years ago.
And while there is no hard data that shows the percentage of facilities
currently employing self-service medical kiosks, most agree that the
adoption rate has been growing exponentially.
Like Moffitt, healthcare facilities and group practices
of all sizes are realizing the benefits of riding the self-service wave
and are deploying kiosks to streamline a wide range of processes, including
check-in, payment acceptance, information updates, and patient education.
Medical kiosks aren’t cheap, but unlike many technologies,
they offer a quick ROI and can be tailored to meet specific facility
needs.
“A medium-size clinic can expect to spend $200,000
to $300,000 for all the technology and the integration that need to
happen, but the payback is very, very quick when you start talking about
increased efficiencies, seeing more patients, increased accuracy because
the patient is entering his own data, up-front validation of coverage
for services, and less reliance on humans at the front desk,”
says Charles Anastos, Jr, vice president of Beacon Partners, Inc., a
healthcare management consulting service company. “For repeat
patients, the time it takes to check in has been cut somewhere along
the lines of 70% to 75% because they’re validating their own information.
For new customers, because they’re entering it rather than telling
someone who enters it, you’re saving about 25%.”
For example, one Florida cardiologist has deployed wireless
kiosk technology from Computerized Screening, Inc. (CSI) in his practice
that allows patients to check in and even collect noninvasive vital
signs such as blood pressure, weight, and pulse rate on the stand-alone
machine. The information is collected and transmitted directly to the
practice’s EMR system.
“It’s a very efficient way for an office
or very large clinic to get the patient involved, to let them do some
of the work that a person, a nurse or technician, has been doing historically
and it makes the office run more efficiently,” says Bob Sullivan,
RPh, executive vice president of CSI. “The ROI is seen very quickly.
The way this doctor explains it, it saves him at least 50% of a nurse,
so it’s an efficiency play and it’s the use of technology.”
Ensuring Patient Satisfaction
One reason medical kiosk technology has grown so rapidly is the high
satisfaction ratings it gets from patients. Because consumers have grown
accustomed to self-service at banks, in airports, and in retail outlets,
they are already predisposed to accept kiosks in the healthcare setting.
“We’re seeing a very quick adoption,”
says Nick Kennedy, vice president of sales for Galvanon, a wholly owned
subsidiary of NCR Corporation. “It’s very common for us
to see an 80% to 90% patient satisfaction ranking almost from day one
because patients quite frankly are sick of filling out paper forms and
they’ve been trained by other industries to use self-service.”
The trick, he says, is to implement the kiosks in a
way that won’t be overwhelming to the patients and to ensure human
help is still available for those who are not comfortable with the self-service
process.
It’s also important to be aware of patient demographics
because not everyone is comfortable with technology, adds Anastos. The
older population is less accepting, as are lower-income and rural populations.
“There is a mixed bag of how people will take
to it, but that may change over time,” he says.
The type of interface is also important, with touch-screen
technology being the one patients most readily accept, says Sullivan.
“I’ve seen many attempts that left a person
feeling cold; it’s not a happy experience using the computer,”
he says. “It’s important to keep in mind who the end user
is, not just the client who’s going to pay for it.”
Security Issues
As with any form of technology, there are security issues that must
be addressed when implementing medical kiosks. In the case of self-service
technology, the concerns are twofold: access control and information
verification.
“There’s always a risk,” says Anastos.
“Anytime you allow someone to access data, it automatically becomes
insecure. It could be someone standing over your shoulder or a lot of
other things. So you don’t get access to your entire medical record
at the kiosk. You get access to a subset of things, but you’re
not seeing your hardcore diagnosis or treatment plans.”
In addition to limiting the amount of information patients
can access through the kiosk, most vendors employ any of a number of
security features to verify identities before a patient can begin inputting
information. Most use some form of personal identification number code
and identification verification, such as a credit card swipe and photo
ID. Others are more advanced, using smart card technology and even biometrics
such as thumb prints and facial scanning.
“When we look at the check-in process, we look
at three different areas, the first being authentication, the second
being forms completion, and the third being the financial transactions,
copay, or outstanding balances,” says Kennedy. “The authentication
is separated out as the first and foremost because while it’s
a very quick transaction, it needs to be very well thought out.…
In our particular system, we continue asking questions until we get
a 100% match. At no point in time do we say, ‘Which John Smith
are you?’”
In terms of validity of information, while kiosk technology
does integrate directly with EMRs, most recommend employing some type
of “gatekeeper” between what the patient enters and what
is added to the record.
Moffitt, for instance, has two validation processes
in place. First, patients are prompted when invalid information is entered
and are required to make corrections before they can proceed to the
next question. Second, a patient service representative checks the accuracy
of a patient’s changes prior to posting the records in the EMR
system.
“From a technical perspective, we can directly
interface with the EMR. So in a theoretical way, the patient can update
from the kiosk and push that back to the EMR or scheduling system,”
says Kennedy. “What we recommend is that you manage that, though,
because what happens when you push the data back is that it overwrites
your native data.”
Future Expansion
Although patient registration is still the most common use for medical
kiosk technology, a growing number of healthcare organizations are already
deploying expanded functionalities such as capturing vital signs, copays,
and outstanding balances at registration and verifying coverage.
Medical kiosks are also finding a place in the public
health sector. The City of Long Beach Department of Health and Human
Services, for instance, implemented a customized version of CSI’s
Health Station in the South Bay region of Los Angeles County, Calif.,
to increase HIV awareness among high-risk populations and provide accessible
health screening, education, and referral information to an estimated
60,786 individuals living with HIV/AIDS in those areas. The system also
provides referral information for health and social services in any
community and allows users to schedule medical or counseling appointments
on the spot.
The kiosks “get people into care, get them tested,
and help them understand what is available,” says Sullivan. “Basically,
it takes this terribly medically underserved situation and gives them
a technological way to access care.”
Medical kiosks have proven particularly effective for
behavioral health screening, such as for teen depression and substance
abuse. Because patients are interacting with a touch screen rather than
a person, they feel more comfortable answering questions regarding their
emotional state or drug use.
“You get better answers because it’s more
private,” notes Kennedy. “There are all these different
areas, these different touch points where you can provide that patient
with the ability to manage their care.”
Adds Anastos: “There’s a ton of usage here
and what we’re seeing is that healthcare is wanting to bring in
the kiosk for the same full function capabilities as an ATM offers to
banking.… The kiosks being utilized for education purposes are
just a toe in the water.”
— Elizabeth S. Roop is a Tampa, Fla.-based
freelance writer specializing in healthcare and HIT.
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