For the Record Advertising Information

Publications are printed web offset, and all material supplied must adhere to the Specifications for Web Offset Publications (SWOP) as stated in Standard, Rate & Specifications.

Endorsements
For the Record is endorsed by 27 state HIMAs. Over the years, the publication has given back nearly $500,000 to these associations for educational sessions, annual meetings, and other uses—all for the enrichment of the profession.

Circulation/Readership
For the Record newsmagazine is mailed to over 40,000 health information professionals nationwide and read by more than 85,000 on a biweekly basis. Its audience includes the following:

• HIM Director
• HIM Administrator
• HIM Manager/Supervisor
• Coding Supervisor
• Coding Specialist/Coder
• Registered Health Information Administrator
• Registered Health Information Technician
• Transcription Supervisor/Transcriptionist/
Certified Medical Transcriptionist
• CIO, CFO, and CTO
• Information Systems Director
• Cancer Registry Manager
• Cancer Registrar
• HIM Educator
• HIM Student
• And More

Buyers' Guides
In 2008, For the Record offers 5 Buyers' Guides throughout the year! Included are Buyers' Guides for: Transcription, EHR/EMR, Coding, Outsourcing, and Technology. Make sure your company is featured in any that apply to you.

Terms
Net cash 30 days. Great Valley Publishing Company reserves the right to require payment before acceptance of advertising.

Terms
Net cash 30 days. A late charge of 1.5% per month will be assessed for late payment. Great Valley Publishing Company, Inc. reserves the right to require payment before the acceptance of advertising. Great Valley Publishing Company reserves the right to require payment before acceptance of advertising.

Instructions To Advertisers
Ads can be submitted via e-mail, fax, mail, or phone. Our account executives are knowledgeable in professional terminology and can be of assistance to advertisers in the preparation of ad copy. To place an ad:
Call: 800-278-4400 or 610-948-9500
E-mail: sales@gvpub.com
AdSend: PAVFG
fax: 610-948-4202
or deliver to:
Great Valley Publishing Company
3801 Schuylkill Rd
Spring City, PA 19475-1529

Alterations and Cancellations
There is no charge for cancellations of ads if cancellation occurs within two hours of placement. A charge of $25 will apply to later cancellations. Minor alterations are gratis if made at least 48 hours before deadline. NO CHANGES OR CANCELLATIONS CAN BE ACCEPTED ON DEADLINE DAY.

Contract advertisers: If advertiser cancels prior to earning the frequency rate billed, a "short-rate" adjustment will be due immediately, as well as 30% of the total for each ad not placed to fulfill original contract. Contracted advertising canceled after the "Closing Date" will be billed at full contract rate. NO CANCELLATIONS ACCEPTED FOR PREMIUM POSITIONS.

Errors
Great Valley Publishing Company is not responsible for errors when ad copy is accepted by phone. Advertisers sending artwork are responsible for the accuracy of the materials sent, and also for supplying the artwork in accordance with the above material specifications. Credit will be granted to advertisers for errors only when error would prevent contacting the advertiser.

Special & Multiple Insertion Discounts
Contact Sales Department for these special rates at 610-948-9500 or 1-800-278-4400.

Advertising Agency Rates
Recognized advertising agencies receive a discount of 15% gross billing, paid within 30 days. Great Valley Publishing Company shall have the right to hold the advertiser and/or agency jointly and separately liable for such monies as are due and payable to Great Valley Publishing Company for advertising that advertiser and/or agent ordered and that was published in the magazine.