Quality Systems, Inc, known to its clients as NextGen Healthcare, unveiled its new corporate logo and brand identity, following years of recent acquisitions that expanded the company's offerings in the rapidly evolving data analytics and mobile solutions spaces.
"As we continue investing in the capabilities needed to further drive our clients' success, we recognize the importance of bringing our brands together as a way to simply reflect our evolution as an organization," says Rusty Frantz, NextGen Healthcare president and CEO. "As our solution portfolio continues to grow, both organically and through acquisitions, we are excited to deliver a meaningful brand architecture and visual identity that best represents our broader portfolio, as well as the new NextGen Healthcare."
Presented on February 28 at a town hall meeting by Frantz to nearly 3,000 employees across 10 US cities and Bangalore, India, the new identity speaks to the company's "relentless quest for better" to enhance and improve health care delivery by making patients healthier and providers happier.
Focused on four key areas—EHRs, analytics to power true population health management, and clinical care solutions including mobile and financial solutions—NextGen Healthcare's comprehensive solution set is tailored to the specific needs of ambulatory and specialty practices of all sizes, helping ambulatory practices operate more efficiently while they strive to reach the quadruple aim.
NextGen Healthcare will publicly premiere the new branding at the upcoming HIMSS18 Conference and Exhibition (March 5-9, 2018) in Las Vegas.
The new brand identity will be implemented across all of the brand's channels, including the company's website at www.nextgen.com.
— Source: NextGen Healthcare