The Healthcare Financial Management Association (HFMA) recently announced it has launched a completely redesigned website in support of its new all-inclusive annual membership plan, which includes access to an expanded online communities experience.
For decades, HFMA has provided online education, certification programs, forums, newsletters and other digital products for additional fees. With this announcement, HFMA—a nearly 75-year-old organization serving health care finance leaders—is including these formerly paid extra services in its annual membership dues.
"Our research and member feedback told us additional offerings for extra fees was frustrating," says Bill Casey, HFMA's senior vice president of member experience and business development. "The all-inclusive model allows us to focus our efforts solely on adding value to the member experience."
With the new model comes an entirely new website to enhance the member experience, including personalization tools, easier navigation, and powerful search functionality.
"We made an ambitious commitment to a greatly improved and simplified member experience, and I'm proud of the results," says HFMA President and CEO Joseph J. Fifer, FHFMA, CPA. "But this is not the end of an initiative. It's the beginning of what will be an ongoing effort to stay more aligned than ever with the needs of our members."
To that end, HFMA's new online communities will partner with members to facilitate peer-to-peer collaboration opportunities, networking tools, member-led virtual events, and more.
"HFMA's membership is a community, and an engaged, active community is critical to our collective futures," Fifer says. "Our new online community experience will help health care finance stakeholders achieve optimal results by creating and providing information, education, analysis, and practical tools."
— Source: Healthcare Financial Management Association